✦ CASE STUDY
Turning PPC Into Profit
For a Premium Tabletop & Furniture Parts Brand
A premium tabletop and furniture parts brand specializing in high-quality table tops and metal legs. Positioned in the high-ticket market, the brand targets customers who value durability, craftsmanship, and design over budget pricing. While their products command higher prices, bulky SKUs and niche appeal meant they needed a smarter PPC strategy to reach the right buyers and maintain healthy margins.
ROAS
From 1.9 → 10.2
TACOS
Reached low of 5.13%
PPC
$6,005/week
ACOS
52.65% to 20.42%
ROAS
From 1.9 → 10.2
ACOS
52.65% to 20.42%
TACOS
low of 5.13%
PPC
6,605/week
The Challenges
When this high-ticket furniture brand approached us, their PPC campaigns were underperforming, costing more than they were earning. With bulky SKUs and limited reach, they struggled to convert impressions into meaningful revenue. We faced:
The Challenges
When this high-ticket furniture brand approached us, their PPC campaigns were underperforming, costing more than they were earning. With bulky SKUs and limited reach, they struggled to convert impressions into meaningful revenue. We faced:
Our Strategic Approach
Challenge:
1. Lean PPC Spending for High-Margin Outcomes
We devised a multi-tiered PPC strategy that carefully monitored spend while maximizing results:
Strategy & Execution:
- Focused on high-converting exact-match keywords tied to buying intent.
- Pulled back on auto and broad match until enough data was available.
- Introduced SKU-specific bidding strategies based on size, margin, and sell-through rate.
Result
- ROAS increased from 1.9 to over 10.2 within 12 weeks
- ACOS dropped from 52.65% to just 20.42%
- TACOS hit a low of 5.13%.
Challenge:
2. Audience Refinement for Premium Products
We mapped out the exact customer avatars who would be willing to invest in premium furniture:
Strategy & Execution:
- Prioritized keywords that signal both purchase intent and customer’s budget.
- Avoided low-quality traffic from budget-focused search terms.
Result
This allowed us to position the brand as a premium solution rather than a mass-market option.
Challenge:
3. Listing Optimization That Converts
Our creative and listing team worked on:
Strategy & Execution:
- Headline improvements that emphasized durability, strength, and materials.
- Infographics and A+ Content to visually justify the higher price tag.
- Strong comparison charts highlighting advantages over cheaper competitors.
Result
Listings drove stronger engagement, with CTR up 38% and conversion rate nearly doubling in 8 weeks. The enhanced visuals justified premium pricing, boosted trust, and lifted organic rankings.
Challenge:
4. Defensive Campaign Infrastructure
We launched brand defense campaigns across the catalog:
Strategy & Execution:
- Protected branded keywords from competitor sniping.
- Cross-targeted SKUs to retain traffic inside the brand.
- Used ASIN-targeting to dominate search pages with multiple placements.
Result
These campaigns not only blocked competition but contributed significant profitable sales on their own
Challenge:
1. Lean PPC Spending for High-Margin Outcomes
We devised a multi-tiered PPC strategy that carefully monitored spend while maximizing results:
Strategy & Execution:
- Focused on high-converting exact-match keywords tied to buying intent.
- Pulled back on auto and broad match until enough data was available.
- Introduced SKU-specific bidding strategies based on size, margin, and sell-through rate.
Result
- ROAS increased from 1.9 to over 10.2 within 12 weeks
- ACOS dropped from 52.65% to just 20.42%
- TACOS hit a low of 5.13%.
Challenge:
2. Audience Refinement for Premium Products
We mapped out the exact customer avatars who would be willing to invest in premium furniture:
Strategy & Execution:
- Prioritized keywords that signal both purchase intent and customer’s budget.
- Avoided low-quality traffic from budget-focused search terms.
Result
This allowed us to position the brand as a premium solution rather than a mass-market option.
Challenge:
3. Listing Optimization That Converts
Our creative and listing team worked on:
Strategy & Execution:
- Headline improvements that emphasized durability, strength, and materials.
- Infographics and A+ Content to visually justify the higher price tag.
- Strong comparison charts highlighting advantages over cheaper competitors.
Result
Listings drove stronger engagement, with CTR up 38% and conversion rate nearly doubling in 8 weeks. The enhanced visuals justified premium pricing, boosted trust, and lifted organic rankings.
Challenge:
4. Defensive Campaign Infrastructure
We launched brand defense campaigns across the catalog:
Strategy & Execution:
- Protected branded keywords from competitor sniping.
- Cross-targeted SKUs to retain traffic inside the brand.
- Used ASIN-targeting to dominate search pages with multiple placements.
Result
These campaigns not only blocked competition but contributed significant profitable sales on their own
We successfully transformed a weak PPC structure into a powerful profit engine for this brand. Through:
We not only achieved their sales goals but set them up for long-term success.
The client was happy with the results and left with a robust, profitable PPC structure they could continue scaling internally.
We successfully transformed a weak PPC structure into a powerful profit engine for this brand. Through:
We not only achieved their sales goals but set them up for long-term success.
The client was happy with the results and left with a robust, profitable PPC structure they could continue scaling internally.
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