✦ CASE STUDY
Launching a Premium Supplement Brand on Amazon US
6 Figure Achieved in less than 1 Month & Rapidly Moving Towards 7 Figures
This premium supplement brand already had a loyal customer base off-Amazon, generating consistent revenue through DTC and retail channels. They partnered with us at the beginning of 2025 to launch their Amazon storefront with just 4 SKUs. Despite Amazon's competitive supplement niche and limited advertising tools due to ongoing Brand Registry, our launch strategy delivered outstanding results.
Total Sales
$66,248.74
PPC Sales
$28,922.55
Ad Spend
$3,032.92
CPC
Dropped to $1
Average ROAS
21.8x (SP Only)
Peak Weekly Sales
$8,280
Weekly Units Sold
Scaled from 79 → 110+
Total Sales
$66,248.74
PPC Sales
$28,922.55
Ad Spend
$3,032.92
CPC
Dropped to $1
Average ROAS
21.8x (SP Only)
Peak Weekly Sales
$8,280
Weekly Units Sold
Scaled from 79 → 110+
Challenges & Strategic Solutions
Challenge:
1. Limited Ad Types – Only Sponsored Product Available
Due to the ongoing Brand Registry process, we couldn’t access Sponsored Brand or Display ads, limiting the full-funnel marketing potential.
Strategy & Execution:
- We maximized SP ad placement by building highly focused campaigns.
- Structured manual keyword campaigns targeting top-converting and branded search terms.
- Created ASIN-targeting campaigns to capture competitor traffic and dominate niche categories.
- Focused on ranking efforts using SP ads alone, creating sales momentum that mirrored brand visibility usually achieved through SB ads.
Result
Despite the limitations, we generated over $8,000+ in weekly sales within 2.5 months, entirely through Sponsored Product ads.
Challenge:
2. Entering a Highly Competitive Niche
The supplement category is one of the most competitive on Amazon, with high CPCs and established players.
Strategy & Execution:
- Leveraged the brand’s off-Amazon authority to support high-converting search terms.
- Created custom audience segments by identifying overlap between existing customers and Amazon behavior.
- Focused on exact match campaigns and long-tail high-intent keywords in the early phase.
- Built product-targeting campaigns on top sellers to “borrow” traffic.
Result
This strategy helped the brand position itself as already popular, reducing ad fatigue and maximizing early ROAS.
Challenge:
3. Tackling Expensive PPC Bids
Initial average CPC was above $3.50, draining budgets quickly.
Strategy & Execution:
- We maximized SP ad placement by building highly focused campaigns.
- Structured manual keyword campaigns targeting top-converting and branded search terms.
- Created ASIN-targeting campaigns to capture competitor traffic and dominate niche categories.
- Focused on ranking efforts using SP ads alone, creating sales momentum that mirrored brand visibility usually achieved through SB ads.
Result
- CPC dropped to under $1.00 while maintaining high ROAS and sales velocity.
- ROAS remained strong even as scale increased (e.g., ROAS of 21.4 at $353.90 spend and $7,590 sales on June 23–29).
Challenge:
4. Initial Ratings Dip Impacted Conversion
Initial customer confusion led to lower ratings, affecting product perception and ad performance.
Strategy & Execution:
- Refined product listings and images to improve clarity and address confusion.
- Focused campaigns on high-intent keywords, reaching shoppers with strong buying intent.
- Used retargeting within SP campaigns (e.g., brand-related or competitor-targeted ASINs) to reach informed buyers.
- Implemented review request automation post-delivery to increase rating count and credibility.
Result
- Refined product listings and images to improve clarity and address confusion.
- Focused campaigns on high-intent keywords, reaching shoppers with strong buying intent.
- Used retargeting within SP campaigns (e.g., brand-related or competitor-targeted ASINs) to reach informed buyers.
- Implemented review request automation post-delivery to increase rating count and credibility.
Challenge:
1. Limited Ad Types – Only Sponsored Product Available
Due to the ongoing Brand Registry process, we couldn’t access Sponsored Brand or Display ads, limiting the full-funnel marketing potential.
Strategy & Execution:
- We maximized SP ad placement by building highly focused campaigns.
- Structured manual keyword campaigns targeting top-converting and branded search terms.
- Created ASIN-targeting campaigns to capture competitor traffic and dominate niche categories.
- Focused on ranking efforts using SP ads alone, creating sales momentum that mirrored brand visibility usually achieved through SB ads.
Result
Despite the limitations, we generated over $8,000+ in weekly sales within 2.5 months, entirely through Sponsored Product ads.
Challenge:
2. Entering a Highly Competitive Niche
The supplement category is one of the most competitive on Amazon, with high CPCs and established players.
Strategy & Execution:
- Leveraged the brand’s off-Amazon authority to support high-converting search terms.
- Created custom audience segments by identifying overlap between existing customers and Amazon behavior.
- Focused on exact match campaigns and long-tail high-intent keywords in the early phase.
- Built product-targeting campaigns on top sellers to “borrow” traffic.
Result
This strategy helped the brand position itself as already popular, reducing ad fatigue and maximizing early ROAS.
Challenge:
3. Tackling Expensive PPC Bids
Initial average CPC was above $3.50, draining budgets quickly.
Strategy & Execution:
- We maximized SP ad placement by building highly focused campaigns.
- Structured manual keyword campaigns targeting top-converting and branded search terms.
- Created ASIN-targeting campaigns to capture competitor traffic and dominate niche categories.
- Focused on ranking efforts using SP ads alone, creating sales momentum that mirrored brand visibility usually achieved through SB ads.
Result
- CPC dropped to under $1.00 while maintaining high ROAS and sales velocity.
- ROAS remained strong even as scale increased (e.g., ROAS of 21.4 at $353.90 spend and $7,590 sales on June 23–29).
Challenge:
4. Initial Ratings Dip Impacted Conversion
Initial customer confusion led to lower ratings, affecting product perception and ad performance.
Strategy & Execution:
- Refined product listings and images to improve clarity and address confusion.
- Focused campaigns on high-intent keywords, reaching shoppers with strong buying intent.
- Used retargeting within SP campaigns (e.g., brand-related or competitor-targeted ASINs) to reach informed buyers.
- Implemented review request automation post-delivery to increase rating count and credibility.
Result
- Refined product listings and images to improve clarity and address confusion.
- Focused campaigns on high-intent keywords, reaching shoppers with strong buying intent.
- Used retargeting within SP campaigns (e.g., brand-related or competitor-targeted ASINs) to reach informed buyers.
- Implemented review request automation post-delivery to increase rating count and credibility.
Challenge:
1. Limited Ad Types – Only Sponsored Product Available
Due to the ongoing Brand Registry process, we couldn’t access Sponsored Brand or Display ads, limiting the full-funnel marketing potential.
Strategy & Execution:
- We maximized SP ad placement by building highly focused campaigns.
- Structured manual keyword campaigns targeting top-converting and branded search terms.
- Created ASIN-targeting campaigns to capture competitor traffic and dominate niche categories.
- Focused on ranking efforts using SP ads alone, creating sales momentum that mirrored brand visibility usually achieved through SB ads.
Result
Despite the limitations, we generated over $8,000+ in weekly sales within 2.5 months, entirely through Sponsored Product ads.
Challenge:
2. Entering a Highly Competitive Niche
The supplement category is one of the most competitive on Amazon, with high CPCs and established players.
Strategy & Execution:
- Leveraged the brand’s off-Amazon authority to support high-converting search terms.
- Created custom audience segments by identifying overlap between existing customers and Amazon behavior.
- Focused on exact match campaigns and long-tail high-intent keywords in the early phase.
- Built product-targeting campaigns on top sellers to “borrow” traffic.
Result
This strategy helped the brand position itself as already popular, reducing ad fatigue and maximizing early ROAS.
Challenge:
3. Tackling Expensive PPC Bids
Initial average CPC was above $3.50, draining budgets quickly.
Strategy & Execution:
- We maximized SP ad placement by building highly focused campaigns.
- Structured manual keyword campaigns targeting top-converting and branded search terms.
- Created ASIN-targeting campaigns to capture competitor traffic and dominate niche categories.
- Focused on ranking efforts using SP ads alone, creating sales momentum that mirrored brand visibility usually achieved through SB ads.
Result
- CPC dropped to under $1.00 while maintaining high ROAS and sales velocity.
- ROAS remained strong even as scale increased (e.g., ROAS of 21.4 at $353.90 spend and $7,590 sales on June 23–29).
Challenge:
4. Initial Ratings Dip Impacted Conversion
Initial customer confusion led to lower ratings, affecting product perception and ad performance.
Strategy & Execution:
- Refined product listings and images to improve clarity and address confusion.
- Focused campaigns on high-intent keywords, reaching shoppers with strong buying intent.
- Used retargeting within SP campaigns (e.g., brand-related or competitor-targeted ASINs) to reach informed buyers.
- Implemented review request automation post-delivery to increase rating count and credibility.
Result
- Refined product listings and images to improve clarity and address confusion.
- Focused campaigns on high-intent keywords, reaching shoppers with strong buying intent.
- Used retargeting within SP campaigns (e.g., brand-related or competitor-targeted ASINs) to reach informed buyers.
- Implemented review request automation post-delivery to increase rating count and credibility.
Bottom Line
From a zero presence on Amazon to a 6-figure run rate in under 3 months, we achieved exceptional growth using only Sponsored Product ads. Strategic PPC execution lowered CPCs, boosted ROAS, and sustained sales momentum, while swift listing and targeting optimizations turned early setbacks into strong conversion gains—setting the stage for even faster scaling with full ad capabilities.
From Zero to Hero on Amazon
In less than 3 months, we scaled a non-Amazon brand from scratch to a 6-figure run rate using only Sponsored Product Ads.
Strategic PPC Execution
Our laser-targeted keyword strategy helped reduce CPCs and grow sales despite fierce competition.
Adaptability & Resilience
We tackled early product confusion and ratings dips by refining audience targeting and optimizing listings.
Proof of Concept
The strong foundation is now fueling the catalog expansion, and with Brand Registry nearing completion, we're set to unlock full advertising power (SB, SD) and scale aggressively.
From Zero to Hero on Amazon
In less than 3 months, we scaled a non-Amazon brand from scratch to a 6-figure run rate using only Sponsored Product Ads.
Strategic PPC Execution
Our laser-targeted keyword strategy helped reduce CPCs and grow sales despite fierce competition.
Adaptability & Resilience
We tackled early product confusion and ratings dips by refining audience targeting and optimizing listings.
Proof of Concept
The strong foundation is now fueling the catalog expansion, and with Brand Registry nearing completion, we're set to unlock full advertising power (SB, SD) and scale aggressively.
Bottom Line
From a zero presence on Amazon to a 6-figure run rate in under 3 months, we achieved exceptional growth using only Sponsored Product ads. Strategic PPC execution lowered CPCs, boosted ROAS, and sustained sales momentum, while swift listing and targeting optimizations turned early setbacks into strong conversion gains—setting the stage for even faster scaling with full ad capabilities.
From Zero to Hero on Amazon
In less than 3 months, we scaled a non-Amazon brand from scratch to a 6-figure run rate using only Sponsored Product Ads.
Strategic PPC Execution
Our laser-targeted keyword strategy helped reduce CPCs and grow sales despite fierce competition.
Adaptability & Resilience
We tackled early product confusion and ratings dips by refining audience targeting and optimizing listings.
Proof of Concept
The strong foundation is now fueling the catalog expansion, and with Brand Registry nearing completion, we're set to unlock full advertising power (SB, SD) and scale aggressively.
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