✦ CASE STUDY
From Audit to Performance Powerhouse
How We Transformed a 7-Figure Multi-Brand Amazon Accounts’s PPC in Just 15 Days
In-Depth Audit & Strategic Roadmapping
Before diving into campaign changes, our team conducted a comprehensive audit of the client’s Amazon advertising structure. This audit revealed both impressive performance metrics and major untapped growth opportunities.
Categories:
Toys & Games
Patio, Lawn & Garden
Home & Kitchen
Outdoor Cooking Tools & Accessories
Grocery & Gourmet Food
Total Sales
$179,739.34
PPC Sales
$72,028.63
Ad Spend
$15,312.41
ROAS
11.7x
ACOS
21.26%
TACOS
8.51%
CTR
18.91%
CVR
1.00%
Total Sales
$179,739.34
PPC Sales
$72,028.63
Ad Spend
$15,312.41
ROAS
11.7x
ACOS
21.26%
TACOS
8.51%
CTR
18.91%
CVR
1.00%
Audit Observations & Gaps
Overcrowded Campaigns:
Exact match campaigns were performing well but bloated with too many keywords, limiting optimization.
Neglected Ad Types:
No Sponsored Brand (SB) or Sponsored Display (SD) ads were running.
Underutilized A+ Content:
Heavy reliance on text with minimal visuals.
Listing Bullets:
Needed keyword-rich, conversion-focused improvements.
No negative targeting:
Resulting in wasteful spending
Audit Observations & Gaps
Overcrowded Campaigns:
Exact match campaigns were performing well but bloated with too many keywords, limiting optimization.
Neglected Ad Types:
No Sponsored Brand (SB) or Sponsored Display (SD) ads were running.
Underutilized A+ Content:
Heavy reliance on text with minimal visuals.
Listing Bullets:
Needed keyword-rich, conversion-focused improvements.
No negative targeting:
Resulting in wasteful spending
Immediate Optimization & First Week Fixes
Challenge:
Initial Optimization
We halted over 100 non-performing search terms, optimized bids based on ROAS/ACOS data, and launched low-cost harvesting campaigns. Archived high-potential keywords were relaunched, and bloated campaigns were restructured into focused ad groups for tighter control and improved performance.
Solution:
Paused 100+ underperforming search terms bleeding spend with zero ROI.
Adjusted bids for inefficient keywords based on recent ROAS and ACOS data.
Launched harvesting campaigns to attract incremental sales at low cost.
Created a performance-driven keyword relaunch list from archived campaigns.
Restructured bloated campaigns into tighter, more manageable ad groups (10–20 keywords max).
Results
After 7 Days of Our Management
The transformation speaks for itself. Here's the performance snapshot from July 20 – July 27, 2025:
Ad Spend
$1,055.46
Sales
$5,336.79
ROAS
5.06
ACOS
19.78%
This immediate lift in efficiency demonstrates how surgical campaign structuring and bid curation can unlock strong returns, even in the first week.
Challenge:
Laying the Foundation for Long-Term Brand Growth
Our actions go beyond immediate returns. Here’s how we’re building long-term brand value:
Enhanced listings with SEO-optimized bullets and compelling images
A restructured Amazon Storefront to drive engagement and cross-selling
Continuous performance monitoring for ROAS, ACOS, CVR, and keyword rank
Strategic product bundling and upsell structures for higher AOV
Market expansion roadmap for off-Amazon channels and global Amazon marketplaces
Challenge:
Initial Optimization
We halted over 100 non-performing search terms, optimized bids based on ROAS/ACOS data, and launched low-cost harvesting campaigns. Archived high-potential keywords were relaunched, and bloated campaigns were restructured into focused ad groups for tighter control and improved performance.
Solution:
Paused 100+ underperforming search terms bleeding spend with zero ROI.
Adjusted bids for inefficient keywords based on recent ROAS and ACOS data.
Launched harvesting campaigns to attract incremental sales at low cost.
Created a performance-driven keyword relaunch list from archived campaigns.
Restructured bloated campaigns into tighter, more manageable ad groups (10–20 keywords max).
Results
After 7 Days of Our Management
The transformation speaks for itself. Here's the performance snapshot from July 20 – July 27, 2025:
Ad Spend
$1,055.46
Sales
$5,336.79
ROAS
5.06
ACOS
19.78%
This immediate lift in efficiency demonstrates how surgical campaign structuring and bid curation can unlock strong returns, even in the first week.
Challenge:
Laying the Foundation for Long-Term Brand Growth
Our actions go beyond immediate returns. Here’s how we’re building long-term brand value:
Enhanced listings with SEO-optimized bullets and compelling images
A restructured Amazon Storefront to drive engagement and cross-selling
Continuous performance monitoring for ROAS, ACOS, CVR, and keyword rank
Strategic product bundling and upsell structures for higher AOV
Market expansion roadmap for off-Amazon channels and global Amazon marketplaces
Challenge:
Initial Optimization
We halted over 100 non-performing search terms, optimized bids based on ROAS/ACOS data, and launched low-cost harvesting campaigns. Archived high-potential keywords were relaunched, and bloated campaigns were restructured into focused ad groups for tighter control and improved performance.
Solution:
Paused 100+ underperforming search terms bleeding spend with zero ROI.
Adjusted bids for inefficient keywords based on recent ROAS and ACOS data.
Launched harvesting campaigns to attract incremental sales at low cost.
Created a performance-driven keyword relaunch list from archived campaigns.
Restructured bloated campaigns into tighter, more manageable ad groups (10–20 keywords max).
Results
After 7 Days of Our Management
The transformation speaks for itself. Here's the performance snapshot from July 20 – July 27, 2025:
Ad Spend
$1,055.46
Sales
$5,336.79
ROAS
5.06
ACOS
19.78%
This immediate lift in efficiency demonstrates how surgical campaign structuring and bid curation can unlock strong returns, even in the first week.
Challenge:
Laying the Foundation for Long-Term Brand Growth
Our actions go beyond immediate returns. Here’s how we’re building long-term brand value:
Enhanced listings with SEO-optimized bullets and compelling images
A restructured Amazon Storefront to drive engagement and cross-selling
Continuous performance monitoring for ROAS, ACOS, CVR, and keyword rank
Strategic product bundling and upsell structures for higher AOV
Market expansion roadmap for off-Amazon channels and global Amazon marketplaces
From Chaos to Clarity
In just 15 days, we turned a reactive, bloated PPC account into a streamlined, data-driven profit engine. Our tailored campaign architecture, high-conversion keyword strategies, and deep performance analysis laid the foundation for explosive growth.
We’re not just managing PPC, we’re scaling a brand.
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