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✦ CASE STUDY

From Audit to Performance Powerhouse

How We Transformed a 7-Figure Multi-Brand Amazon Accounts’s PPC in Just 15 Days

In-Depth Audit & Strategic Roadmapping

Before diving into campaign changes, our team conducted a comprehensive audit of the client’s Amazon advertising structure. This audit revealed both impressive performance metrics and major untapped growth opportunities.

Categories:

Toys & Games

Patio, Lawn & Garden

Home & Kitchen

Outdoor Cooking Tools & Accessories

Grocery & Gourmet Food

Total Sales

$179,739.34

PPC Sales

$72,028.63

Ad Spend

$15,312.41

ROAS

11.7x

ACOS

21.26%

TACOS

8.51%

CTR

18.91%

CVR

1.00%

Total Sales

$179,739.34

PPC Sales

$72,028.63

Ad Spend

$15,312.41

ROAS

11.7x

ACOS

21.26%

TACOS

8.51%

CTR

18.91%

CVR

1.00%

Audit Observations & Gaps

Overcrowded Campaigns:

Exact match campaigns were performing well but bloated with too many keywords, limiting optimization.

Neglected Ad Types:

No Sponsored Brand (SB) or Sponsored Display (SD) ads were running.

Underutilized A+ Content:

Heavy reliance on text with minimal visuals.

Listing Bullets:

Needed keyword-rich, conversion-focused improvements.

No negative targeting:

Resulting in wasteful spending

Audit Observations & Gaps

Overcrowded Campaigns:

Exact match campaigns were performing well but bloated with too many keywords, limiting optimization.

Neglected Ad Types:

No Sponsored Brand (SB) or Sponsored Display (SD) ads were running.

Underutilized A+ Content:

Heavy reliance on text with minimal visuals.

Listing Bullets:

Needed keyword-rich, conversion-focused improvements.

No negative targeting:

Resulting in wasteful spending

Immediate Optimization & First Week Fixes

Challenge:

Initial Optimization

We halted over 100 non-performing search terms, optimized bids based on ROAS/ACOS data, and launched low-cost harvesting campaigns. Archived high-potential keywords were relaunched, and bloated campaigns were restructured into focused ad groups for tighter control and improved performance.

Solution:

Paused 100+ underperforming search terms bleeding spend with zero ROI.

Adjusted bids for inefficient keywords based on recent ROAS and ACOS data.

Launched harvesting campaigns to attract incremental sales at low cost.

Created a performance-driven keyword relaunch list from archived campaigns.

Restructured bloated campaigns into tighter, more manageable ad groups (10–20 keywords max).

Results

After 7 Days of Our Management

The transformation speaks for itself. Here's the performance snapshot from July 20 – July 27, 2025:

Ad Spend

$1,055.46

Sales

$5,336.79

ROAS

5.06

ACOS

19.78%

This immediate lift in efficiency demonstrates how surgical campaign structuring and bid curation can unlock strong returns, even in the first week.

Challenge:

Laying the Foundation for Long-Term Brand Growth

Our actions go beyond immediate returns. Here’s how we’re building long-term brand value:

Enhanced listings with SEO-optimized bullets and compelling images

A restructured Amazon Storefront to drive engagement and cross-selling

Continuous performance monitoring for ROAS, ACOS, CVR, and keyword rank

Strategic product bundling and upsell structures for higher AOV

Market expansion roadmap for off-Amazon channels and global Amazon marketplaces

Challenge:

Initial Optimization

We halted over 100 non-performing search terms, optimized bids based on ROAS/ACOS data, and launched low-cost harvesting campaigns. Archived high-potential keywords were relaunched, and bloated campaigns were restructured into focused ad groups for tighter control and improved performance.

Solution:

Paused 100+ underperforming search terms bleeding spend with zero ROI.

Adjusted bids for inefficient keywords based on recent ROAS and ACOS data.

Launched harvesting campaigns to attract incremental sales at low cost.

Created a performance-driven keyword relaunch list from archived campaigns.

Restructured bloated campaigns into tighter, more manageable ad groups (10–20 keywords max).

Results

After 7 Days of Our Management

The transformation speaks for itself. Here's the performance snapshot from July 20 – July 27, 2025:

Ad Spend

$1,055.46

Sales

$5,336.79

ROAS

5.06

ACOS

19.78%

This immediate lift in efficiency demonstrates how surgical campaign structuring and bid curation can unlock strong returns, even in the first week.

Challenge:

Laying the Foundation for Long-Term Brand Growth

Our actions go beyond immediate returns. Here’s how we’re building long-term brand value:

Enhanced listings with SEO-optimized bullets and compelling images

A restructured Amazon Storefront to drive engagement and cross-selling

Continuous performance monitoring for ROAS, ACOS, CVR, and keyword rank

Strategic product bundling and upsell structures for higher AOV

Market expansion roadmap for off-Amazon channels and global Amazon marketplaces

Challenge:

Initial Optimization

We halted over 100 non-performing search terms, optimized bids based on ROAS/ACOS data, and launched low-cost harvesting campaigns. Archived high-potential keywords were relaunched, and bloated campaigns were restructured into focused ad groups for tighter control and improved performance.

Solution:

Paused 100+ underperforming search terms bleeding spend with zero ROI.

Adjusted bids for inefficient keywords based on recent ROAS and ACOS data.

Launched harvesting campaigns to attract incremental sales at low cost.

Created a performance-driven keyword relaunch list from archived campaigns.

Restructured bloated campaigns into tighter, more manageable ad groups (10–20 keywords max).

Results

After 7 Days of Our Management

The transformation speaks for itself. Here's the performance snapshot from July 20 – July 27, 2025:

Ad Spend

$1,055.46

Sales

$5,336.79

ROAS

5.06

ACOS

19.78%

This immediate lift in efficiency demonstrates how surgical campaign structuring and bid curation can unlock strong returns, even in the first week.

Challenge:

Laying the Foundation for Long-Term Brand Growth

Our actions go beyond immediate returns. Here’s how we’re building long-term brand value:

Enhanced listings with SEO-optimized bullets and compelling images

A restructured Amazon Storefront to drive engagement and cross-selling

Continuous performance monitoring for ROAS, ACOS, CVR, and keyword rank

Strategic product bundling and upsell structures for higher AOV

Market expansion roadmap for off-Amazon channels and global Amazon marketplaces

From Chaos to Clarity

In just 15 days, we turned a reactive, bloated PPC account into a streamlined, data-driven profit engine. Our tailored campaign architecture, high-conversion keyword strategies, and deep performance analysis laid the foundation for explosive growth.

We’re not just managing PPC, we’re scaling a brand.

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Turning PPC Into Profit

For a Premium Tabletop & Furniture Parts Brand

Cracking Competitive Niches

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Scaling a 7-Figure U.S. Brand

In the Competitive Bedding & Outdoor Market on Amazon

Scaling a Premium Furniture Brand

In the Ultra-Competitive Home & Kitchen Category on Amazon

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